AI Helps Identify Customers, But Relationships Close Deals
Photo by Markus Winkler on Unsplash.
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AI Helps Identify Customers, But Relationships Close Deals

1 min read

Antoine Wade, a San Antonio tech sales employee, began using AI in 2022 when ChatGPT launched. Initially, he used it to craft cold outreach emails, but soon applied it to coaching and parenting tasks, saving hours with tools like Claude, Perplexity, and Gemini.

AI Identify Customers

At work, AI helps him identify potential customers and tailor messaging, boosting his pipeline though relationships still close deals. Wade admits he’s developed a “secret sauce” through prompt engineering and automation, which he shares selectively. In a competitive sales environment, he believes AI offers an edge but insists success depends on human judgment and connection.

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AI Helps Identify Customers, But Relationships Close Deals
Photo by Markus Winkler on Unsplash.

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