During Asus’s earnings call, co-CEO S.Y. Hsu addressed Apple’s launch of the budget-friendly MacBook Neo, calling its low price “a shock to the entire industry.” He noted that Apple traditionally priced devices at a premium, so the Neo’s affordability has sparked intense debate across the PC ecosystem.
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Asus CEO Shocked with Macbook Neo
However, Hsu questioned its productivity potential, citing the non-upgradable 8GB of RAM and describing it as more of a “content consumption” device akin to an iPad.
While reviews suggest the Neo can handle productivity tasks, Hsu’s remarks highlight how PC makers view Apple’s move as both a competitive threat and a strategic shift.
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