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‘Last Petrol Station’ Sign Near Highway Sparks Debate Over Marketing Tactics

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A photo of a petrol station sign reading “Stesen Terakhir Sebelum Masuk KE WCE – Isi Minyak Sekarang!” has gone viral, with a social media user claiming it is a tactic to create urgency among drivers. The post suggested that such messaging plays on consumer anxiety, encouraging motorists to refuel immediately before entering the highway.

Viral Signage Raises Questions on Marketing vs Information

The image quickly drew reactions from netizens, with some agreeing that the wording appears designed as a marketing strategy rather than purely informational. Others, however, pointed out that such signs are common near highways to remind drivers to refuel before long stretches without stations.

Several commenters also joked about similar experiences, while others questioned whether the claim was accurate, noting that there may still be fuel stations further along the route. The discussion highlighted differing views on whether such signage is helpful or misleading.

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‘Last Petrol Station’ Sign Near Highway Sparks Debate Over Marketing Tactics
Image from Pexels.

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