Bigo Live, a leading global live streaming platform, brought together Malaysian broadcasters and fans for a good cause through its ‘Riang Ramadan Raya’ campaign in the spirit of giving this Ramadan. The campaign included a ‘Sing For Charity’ in-app livestream competition which ran from 1 to 5 April. The highest voted broadcasters from the livestream joined 47 students from Pertubuhan Kebajikan Asnaf Al-Barakh for a day of baju raya shopping while gifting ‘duit raya’ to the students.
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Bigo Live event
Bigo Live donated a total of MYR 8,500 (USD 1800) to Pertubuhan Kebajikan Asnaf Al-Barakh. The donation was distributed in the form of duit raya funds and a new set of baju raya for each student. The agency’s 12 Bigo Live broadcasters accompanied 47 students from Pertubuhan Kebajikan Asnaf Al-Barakh for a fun day out to Sunway Putra Mall in Kuala Lumpur for baju raya shopping. The broadcasters and students spent the afternoon chatting and finding their Raya outfits around the mall. Each student received one duit raya packet and bought a new set of baju melayu or baju kurung on the day.
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