Dating apps like Tinder, Bumble, and Hinge have become increasingly expensive since the pandemic, with subscriptions and paywalls rising sharply. Once hailed as the “golden age” of online dating, apps were free or lightly monetized, offering endless swipes and matches.
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Bumble and Tinder Costs UP
Now, users face higher costs, with Bumble’s cheapest subscription up 200% since 2016 and Tinder Plus up 150% since 2015. Despite frustrations, many still pay for premium features to improve match quality. Experts argue regulation is needed to ensure transparency in pricing and algorithms, as dating apps remain the most common way couples meet in today’s digital age.
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