Burned out after years in software engineering, a new mother on maternity leave in 2023 began searching for a scalable business that could replace her US$120,000 salary. A mentor introduced her to Amazon FBA, and she started with just US$200 worth of sunscreen.
From Burnout to $1 Million
Within months, she was generating strong sales while juggling her tech job, eventually building systems with prep centers, virtual assistants and data tools. A layoff in late 2024 pushed her fully into e‑commerce, and by year’s end she hit US$560,000 in revenue with 20% margins. Now diversified across multiple platforms, she’s on track for US$1 million in 2025 — and says she’d never go back.
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