IKEA plans to expand its presence in Malaysia by opening a physical store in Sarawak. To enhance accessibility, the retailer launched a dedicated e-commerce platform for customers in Sabah and Sarawak on February 4.
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IKEA Expands in Malaysia with Plans for Sarawak Store
Malcolm Pruys, IKEA Malaysia’s country retail director, emphasized the brand’s commitment to addressing accessibility and cost challenges, making shopping easier and more affordable. He highlighted IKEA’s focus on investing in pricing over profit as inflation moderates.
Additionally, Sarawak’s strong environmental sustainability aligns with IKEA’s mission to positively impact society and the planet. The announcement was made at IKEA’s Fulfillment Centre in Demak Laut Industrial Park.
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