The ongoing ‘fried chicken price war’ in Malaysia is a prime example of consumers leveraging their collective power. Over Mother’s Day weekend, KFC offered a “9 pieces for RM36” deal to attract back customers dissatisfied with their small chicken pieces.
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They even promised to replace undersized pieces (terms apply). This move was successful, with some diners waiting up to two hours.
LFC joining KFC in fried chicken war
Lim Fried Chicken (LFC) followed suit with its own “3 Days Crazy Deal” offering nine pieces for RM36. Consumers have welcomed this price war, appreciating that their online feedback has influenced businesses. Despite some concerns about consistency, these actions address the perceived lack of value amidst rising living costs in Malaysia.
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