KUALA LUMPUR – Maybank is set to launch a new retail banking application to replace its current MAE app, as part of a RM10 billion technology investment over the next five years. Group President and CEO Khairussaleh Ramli revealed the initiative during the unveiling of Roar30, the bank’s five-year strategy through 2030. The new app will serve as a single, scalable platform designed for multiple markets and countries across the group’s regional footprint, rather than market-specific solutions.
Replace MAE
This approach aims to boost efficiency, enhance customer experience, and drive fee-based income through better cross-selling. Indonesia is likely to be the first rollout market, followed by Malaysia and Singapore. The upgrade seeks to leapfrog existing digital capabilities and strengthen overall customer engagement.
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