OpenAI is stepping up its push into AI agents as technology companies increasingly look to autonomous tools to deepen user engagement and build customer loyalty.
The company unveiled Dots, described as an “always on” AI agent, during its annual DevDay conference in San Francisco. The launch follows recent AI agent releases from Meta and startup Instinct, marking another major development in the increasingly competitive market.
OpenAI Bets on AI Agents to Keep Users From Switching Between Chatbots
Unlike some rival offerings, Dots will not initially be free. Access will begin with Enterprise and Business Premium customers, as well as ChatGPT Pro subscribers.
OpenAI chief executive Sam Altman also outlined a broader three-part strategy centred on models, building and distribution. The company announced several other products and services, including ChatGPT Space, designed to support collaboration between colleagues, and a new premium subscription costing $500 a month.
AI agents are increasingly being used for practical tasks such as cancelling unwanted subscriptions, negotiating prices and handling routine administrative work. However, their wider appeal remains uncertain.
The bigger opportunity for technology companies may be user retention. Unlike conventional chatbots, agents could require deeper access to users’ data and services, making it more difficult to switch between competing platforms. That could encourage stronger long-term loyalty to a single AI provider.
