Good news for the radio business because the first GfK Radio Audience Measurement for 2022 shows that Media Prima Audio has maintained its position as one of Malaysia’s most influential radio networks with an increase in listeners.
Hot FM maintains its position as one of the country’s largest radio stations, reaching 3,513,000 listeners weekly. Hot FM has 1.8 million Twitter followers, while TikTok has one million.
Buletin FM reached a total of 263,000 weekly listeners, a 31,000 weekly listener increase over survey 2, 2021. Fly FM had a weekly audience of 1,033,000 people. There is also a 70% increase in listenership for the Breakfast Show and a 32% increase for the Drive Show among people aged 30 to 34.
