Zara Pulls Ad Campaign Accused of Mocking Images of W4r Now

Zara faces backlash and walk-in protests over its ad campaign featuring images resembling scenes from a w4r. International groups criticized the campaign as “the most disgusting thing ever seen,” drawing parallels to the harrowing images of w4r. The controversial photos depicted models with ‘unfinished sculptures’ in an artist’s studio.

Ad Campaign Down

Activists accused Zara of making light of the tragic situation. In response, the fashion giant removed the images and issued an apology, acknowledging that some customers were offended. The campaign was intended to showcase craft-made garments in an artistic context but was widely criticized for its insensitivity.

Cover Photo: Zara