Nurul Izzan Zamzuri, 38 years old from Puchong, Selangor, owns Niz Craft which started on Lazada in 2018 while she was working full-time as a finance IT consultant to provide quality yarn to the niche but active community of crocheters and knitters in Malaysia. She is the winner of the Creative award.
Izzan picked up crocheting as a child from her mother and loves the craft for not only engaging
her creative mind, but also to help her de-stress. With her years of experience and knowledge
about the craft, she became an authorised seller for a well-known yarn brand from the
Netherlands.
Armed with insights on other fellow crocheters’ yarn search and purchasing behaviors, Izzan was able to be to list her products differently to cater to their needs and search habits. Having been able to turn
her passion into a business, her advice to other women is to be brave, do your research and trust
that other like-minded people will support your business and products.
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