Coffee Brand’s Birthday Reminder Accidentally Triggers Memories of an Ex

A Threads post has gone viral after a user joked about trying to delete an ex’s contact number, only for a Coffee Brand’s notification to unexpectedly remind them of the person’s birthday.

Posted by Threads user @idzham_nik, the screenshot showed the notification reading “It’s Anjing Babi’s birthday” alongside a message encouraging users to make the person’s day special with a gift card. The post quickly attracted thousands of reactions and comments.

Coffee Notification Becomes Unexpected Ex-Relationship Reminder

The humorous post resonated with users who understood the awkwardness of being reminded about someone they were trying to forget.

Several commenters joked that the notification was a sign to finally delete the number, while others shared similar experiences involving birthday reminders appearing at the worst possible moment. Some even questioned how the app knew about the birthday, turning the situation into another layer of online humour.

The discussion also highlighted how digital services can unintentionally keep old memories alive.

Notifications from apps, social media platforms and contact-linked services can suddenly bring back information users thought they had already moved past. In this case, what was likely an ordinary promotional birthday reminder became an unexpectedly painful — but funny — reminder of an ex.