Branding often conveys strong messages of identity and values, but misleading emblems on food products frustrate many Muslim consumers. Facebook user Amrul Azmi Mizan highlighted this issue with a can of Cap Bilal sardines, which used Islamic symbols like a mosque and crescent moon.
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Controversy Over Islamic Symbols on Chinese-Made Sardines
The sardines, manufactured in China and distributed in Malaysia, sparked criticism for exploiting religious imagery. Amrul noted that while non-Muslims protested Jawi in education, they used Islamic iconography to attract Muslim buyers.
The post generated numerous comments, with one suggesting different coloured halal logos to indicate business ownership, emphasising consumer choice.
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