Kuala Lumpur (Bernama) — The Halal Development Corporation Berhad will be spearheading Malaysia’s push to increase its halal exports to the Republic of Korea with participation in the upcoming Seoul Food & Hotel (SFH 2021) to be held at KINTEX, Seoul from July 27 to 31.
HDC’s second participation with the Korea Trade-Investment Agency has the objective to promote halal trade, investment and know-how between Malaysia and the Republic of Korea.
For HDC, SFH 2021 will be the perfect avenue to introduce its new virtual product demo platform, as well as continue to facilitate halal trade and investment via the Virtual Business-to-Business.
One of the main development plans for HDC in 2021 is the establishment of the Halal Integrated Platform (HIP), a one-stop online platform that helps companies grow their businesses.
To empower Malaysian halal exporters to showcase their products and services to potential global buyers, HIP offers a Digital Augmented Showcase of Halal Malaysia or DASH, an application that delivers a combination of Augmented Reality capabilities through 3D-enabled presentations of Malaysian halal products and services.
Another area of focus for HDC during its Korea halal mission next week will be to continue its Virtual B2B series. HDC through its International Cooperation Department has so far conducted two virtual B2B meetings for Malaysian companies in this regard.
