A substantial number of Kelantan residents are reportedly opting for smuggled white rice from Thailand, citing its superior fragrance and taste compared to locally produced rice. Each week, more than 50,000 metric tonnes of Thai rice enter the state, driven by high demand for various brands.
Kelantan residents opting for smuggled Thai rice
Over 1,000 residents living near the Thai border reportedly rely on smuggling Thai rice as their primary source of income. Despite the increased price of Thai rice, consumers in Kelantan are willing to pay more due to their long-standing preference for its flavor. Smuggled Thai rice has been a staple in the region for generations, with retailers and consumers alike acknowledging its tastiness and aromatic qualities.
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