Take‑Two Interactive CEO Strauss Zelnick says he’s “all in” on AI for speeding parts of game development but doubts it can manufacture cultural hits like Grand Theft Auto V.
Strauss Zelnick Embraces AI Yet Doubts It Can Create the Next GTA
On David Senra’s podcast, Zelnick argued AI excels at asset creation but is inherently backward‑looking, relying on large datasets and compute, so it can produce clones but not the originality that drives blockbusters.
He encouraged staff to use tools such as Claude and Gemini while warning that easier tools raise creative ambitions and often create more work, not less. Zelnick pushed back on fears AI will replace major studios, saying hit‑making remains a human craft.
