The ultra luxury brand, Hermes, is always seen as a brand that is unattainable and unapproachable due to their higher prices. However, during these troubling times for the fashion industry, they are actually experiencing growth and are maintaining their quality and prices.
Hermes experiencing growth
A popular fashion YouTuber, Cassie Thrope states that other luxury brands like Chanel are experiencing quality issues with major price increases every quarter. However, Hermes is staying true to their already high prices but are not increasing them as rapidly as other brands would.
The YouTuber adds that the French brand’s prices do not look as bad when compared to their competitors, which all had major increases in their prices. For Malaysians, they generally know the brand through former Prime Minister, Najib Razak’s wife, Rosmah Mansor. She was a fan of their Birkin handbags.
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