Meta has announced that third-party augmented reality (AR) filters will no longer be available on WhatsApp, Facebook, and Instagram starting January 2025, impacting over two million user-made filters. While these filters, especially beautifying ones, have become a staple of Instagram, they’ve been linked to worsened mental health and body image issues in young women. Meta states it’s shifting investments to other priorities, likely due to the AI boom. First-party filters will remain available, but without the diversity of third-party options. Despite the removal, users may still seek alternatives, highlighting concerns about the persistence of unrealistic beauty standards.
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