TikTok Shop recorded over 130% sales growth during the Ramadan and Aidilfitri period, driven by strong consumer engagement. The platform saw increased participation from sellers and brands leveraging livestreams and short-form content to boost sales.
TikTok Shop Sees 130% Sales Surge During Festive Season
The growth reflects rising adoption of social commerce in Malaysia, with users increasingly making purchases directly through content platforms.
TikTok said the festive season played a key role, as consumers sought deals and convenience, reinforcing the platform’s position in the e-commerce landscape.
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