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Popular Luxury Brands Among Gen-Z 

1 min read
balenciaga trash bag, luxury
Image of the Balenciaga vs Chanel bag. Both images are taken from the respective brand's official website.

There are numerous talks about what brands that are in and what brands that are out. According to Teen Vogue, Gucci, Louis Vuitton, Prada, Chanel, Gaultier are one of the most popular brands among Gen-Z. 

@luxecollective

Age groups searching Luxury Brands – Baby Boomers, Gen X, Milleniuls, Gen Z…😳

♬ original sound – Luxe Collective

Luxury Items

The TikTok account, Luxe Collective which resales luxury items for a better price, claimed that Balenciaga is the most popular brand among the Gen-Z audience. However, there are younger audiences that are into Hermes and Dior as well. 

The TikToker then elaborated that Millennials are more into Prada and Baby Boomers are loyal to Louis Vuitton. Looks like these brands are not meant for the younger generation as they are usually seen as stuffy by Gen-Z anyways. 

image 9

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balenciaga trash bag, luxury
Image of the Balenciaga vs Chanel bag. Both images are taken from the respective brand’s official website.

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