KUALA LUMPUR, July 5 – The FIFA World Cup 2026 is more than just football; it is a test of how far technology can support the most complex sporting event in history. With 48 teams, 104 matches, and 16 host cities across the United States, Canada, and Mexico, organisers are relying heavily on advanced systems to manage unprecedented scale.
Football has long embraced innovation, from video replays in the 1960s to Goal Line Technology in 2012. But this year, artificial intelligence (AI) takes centre stage.
World Cup
FIFA is deploying AI for smart stadium navigation, real‑time player performance analysis, fan engagement assistants, and immersive broadcasts featuring 3D avatar replays.
With an estimated six billion viewers worldwide, the tournament demands robust digital infrastructure. Behind the glamour of packed stadiums lies a silent but critical network of AI‑driven systems, ensuring smooth operations and redefining how the world experiences football.
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