The scalper frenzy over the Swatch Royal Pop x Audemars Piguet collaboration has ignited debate across social media. Hoping to profit from resale, scalpers were disappointed when Swatch confirmed the watches will remain available for several months. This announcement undercuts their value as a supposed limited collector’s item.
Craze for Royal Pop AP watch
Chaos erupted on the first day of the Swatch x Audemars Piguet watch drop in Mid Valley Johor, where a fight broke out among eager buyers. Social media users mocked the scene, noting the irony: while many complain about rising inflation, crowds were still willing to spend RM1,700 on what critics derided as a “plastic toy pocket watch” version of the luxury AP timepiece.
Additionally, Swatch has done multiple collaborations with other companies, albeit under their group. The Omega and Blancpain collaborations are still for sale in store.
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