In the heart of Kuala Lumpur, a new trend emerges as Malaysians, young and old, are increasingly glued to their screens. Apparently, a portion of Malaysians are spending 3 hours daily on social media. With a staggering 90% internet penetration, social media isn’t just a pastime; it’s a bustling marketplace.
Malaysians spending 3 hours daily on social media
Facebook and Instagram buzz with activity as local businesses and global brands vie for attention, leveraging the clout of influencers and celebrities. Here, commerce is no longer confined to stores; it thrives in the digital realm, transforming the way Malaysians shop and sell.
In Malaysia, influencers significantly boost social commerce by shaping consumer behavior and trends. Their authentic content and storytelling resonate deeply, influencing purchase decisions and brand perceptions. Collaborations between influencers and social commerce platforms are driving industry growth, as influencers’ endorsements effectively reach and engage the Malaysian audience.
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