LONDON – Pepsi has launched its new global campaign, Pepsi Football Nation, bringing together football stars including David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, and Florian Wirtz, with a cameo by chef Gordon Ramsay.
Mohamed Salah: “Fans are what makes the beautiful game great, so having a world where they write the rules just feels right. Love being part of the Pepsi Football Nation and celebrate football’s rituals.”
Pepsi
The brand film celebrates football culture through fan rituals, debates, and traditions, highlighting rules such as “Superstitions are Sacred” and “Everything Gets Settled on the Pitch.” Pepsi will also release a browser extension correcting “soccer” to “football” and host fan debates on Reddit. CEO Eugene Willemsen said the campaign honors the shared experiences that unite fans worldwide beyond the 90 minutes of play.
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