Starbucks has closed 50 of its 408 stores in Malaysia amid boycotts and rising competition. McDonald’s and KFC are thriving, but Starbucks struggles, facing criticism for its high prices and sugary offerings.
Starbucks Faces Challenges in Malaysia: 50 Stores Closed
Berjaya Food reported a RM33.68 million loss in the last quarter. Netizens suggest the closures result from Starbucks’ inability to compete with local favorites like Zus Coffee and Chagee. The beverage industry in Malaysia is undergoing significant changes, raising concerns about Starbucks’ future appeal and customer loyalty.
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