Johnson’s has relaunched its PlayDays campaign in Malaysia to encourage parents to prioritise active play over screen time as the year-end holidays begin. The brand, known for more than a century of baby and kids’ care expertise, aims to help families create meaningful bonding moments by turning daily routines into enjoyable activities. The campaign stresses the developmental value of play, highlighting its role in building creativity, social skills, and problem-solving abilities.

With more travel and messy play expected during the festive period, Johnson’s is promoting its gentle, dermatologist-tested range such as the Active Kids Clean & Fresh Bath and Shiny Drops haircare line. These products are designed to keep children clean, refreshed, and protected throughout the day for uninterrupted playtime.

A group of parents and children smiling and posing at the Johnson's PlayDays event, with colorful decorations, promotional materials, and products displayed in a supermarket.

Johnson’s PlayDays – family bonding

The PlayDays roadshow will run nationwide from 14 November to 7 December 2025 across major hypermarkets and supermarkets. Families can participate in interactive zones including a tossing game, giant brick castle, and Secret Hero Finder activity. Visitors who meet minimum spending thresholds will receive exclusive premiums such as brick-style lunch boxes, playground entries, and Gashapon draws.

A nationwide redemption offer also provides a free lunch box with every RM30 spent on Johnson’s Baby & Kids or Listerine Kids products.

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