One unexpected outcome of the Hu Jiyong and Dong Sijin affair scandal was the inadvertent success it brought to the indie fashion brand, Si Bleu. The young woman’s eye-catching pink dress became an overnight sensation, causing a surge in sales for the brand.

Si Bleu’s

Si Bleu’s owner revealed that within days of the video going viral, approximately 4,000 pieces of the dress were sold, surpassing the mere 200 units sold in the two years since its launch.

VIRAL AFFAIR

Delighted customers even took to social media, dubbing it “the mistress dress” and proudly sharing their newfound fashion statement. The controversial viral affair inadvertently sparked a fashion trend that captured the attention of fashion enthusiasts.

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