NEW YORK — Major companies are intensifying pressure on employees to adopt artificial intelligence tools, signaling a shift in workplace expectations. Meta has set goals for engineerss and created AI “pods,” while Google managers can mandate the use of assistants and agents. At JPMorgan Chase, internal dashboards track AI usage, categorizing staff as light, heavy, or non-users. “2026 is going to be the year that AI starts to dramatically change the way that we work,” Meta CEO Mark Zuckerberg told investors in January.
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Analysts say firms are pushing adoption because productivity gains remain elusive, competitors may gain an edge, and AI vendors need widespread usage to justify soaring investments. Beyond efficiency, companies want to signal to markets that they have credible AI strategies. The push reflects both fear of being left behind and the need to showcase internal buy-in as AI reshapes global business.
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