KUALA LUMPUR, July 30 – As cold coffee becomes increasingly embedded in Malaysian youth culture, NESCAFÉ is responding with its latest innovation, NESCAFÉ Espresso Concentrate. Available nationwide, the product makes it easy to create café-style iced coffee anytime, anywhere. More details can be found at Nestlé Malaysia.
To showcase its versatility, NESCAFÉ partnered with SCORE Marathon 2026 and the Malaysia Book of Records to set a new benchmark for the “Most Coffee Cups Served in an Hour.” Using its ready-to-mix liquid espresso concentrate, the brand successfully served nearly 4,000 cups in just 60 minutes – more than 60 cups per minute – earning its place in the record books.
NESCAFÉ
The event transformed the marathon’s finish line into a lively festival with music, dance, and iced coffee, creating a space for runners and spectators to recharge and connect. NESCAFÉ Malaysia’s Consumer Marketing Manager Khoo Sui Ying said, “Coffee today is about more than stimulation – it’s about friendship, experiences, and good vibes.”
SCORE Malaysia’s Zen Thian added that the partnership captured the post-run coffee culture, making the celebration memorable for over 50,000 attendees. NESCAFÉ Espresso Concentrate now empowers consumers to craft their own iced coffee creations at home.
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