The Pokémon x Target 30th‑anniversary collection sold out almost instantly, sparking a resale frenzy. The 65‑item lineup of apparel, accessories, and food — including Pikachu Pop‑Tarts — vanished from shelves within hours. Resellers are now listing items for hundreds above retail, with one making over $6,000 from 19 pullovers.
Resellers Earn Thousands From Sold‑Out Pokémon Merch
Even Pokémon‑themed store displays have appeared on eBay for $700. The craze underscores Pokémon’s dominance as the world’s top toy property, generating $2.5 billion in U.S. sales last year. Target plans another 40‑item release on June 6, but fans are warned: act fast or pay the price.
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